The best use of your ad spend during the holidays is by investing in a strong ROI and warm audience for the new year.

Whether you have an e-commerce or service-based business, your business needs a killer holiday marketing strategy to drive Q4 sales.

1. TOP-OF-FUNNEL ADS

The holiday season is the most expensive time to advertise and reach your audience, yet it can be the most lucrative with the right strategy. Your dream customers are out there making their holiday shopping lists and checking ‘em twice. Let’s make sure you’re on that list. In order to be considered as a gifting option for a loved one or a treat-yourself moment, your dream customers need to know about your magic. Did you know that lead-generation campaigns are actually more cost-effective than conversion-focused ads during the holiday season? Christa Q. has spent 10 holiday seasons running ad campaigns for brands both big & small and has a few expert tricks of the trade to ensure your business is thriving in Q4.

2. ACCESSIBLE GIFT GIVING

Gift Guides are like your brand’s version of Oprah’s Favorite Things.

Incorporating a gift guide into your holiday marketing sets you apart by:

+ Positioning you as the expert in your field while nurturing your dream customers.

+ Showcasing that you are here to not only sell but celebrate other small businesses.

+ Soft-selling your affordable offerings in higher quantities as gifts for your audience and their loved ones.

+ Alleviating stress for your dream customers on the hunt for a perfect gift.

3. STAND OUT ON SOCIAL

Cut through the noise with Instagram Shopping. Let’s face it: we humans are lazy. The fewer steps it takes to actually make a purchase, the more likely we actually follow through. This is why the Shopping feature on Instagram has been such a game changer for small businesses. And Instagram shopping isn’t just for e-commerce babes. If your products live digitally (think courses and e-books) you can sell them right from IG, too! p.s. if your services are 1×1 time with you, you can add a ‘Book Now’ button that links straight to Acuity on Squarespace to schedule time right from your profile.

A warmed-up email list is like a long line of Black Friday Shoppers waiting at your business’ door during the holidays. They’re ready to buy from you!