Paid ads
for brands that are ready to grow on purpose.
Authentic Audience is a female-founded creative advertising agency for women-led and women-facing brands.
If you want ads that feel on-brand and perform, let’s talk.
STRATEGY FIRST, CREATIVE THAT SELLS & EMAILS THAT CONNECT WITH BUYERS.
OUR SERVICES
You’re the perfect fit if:
You have a real offer and want paid to become a predictable growth channel
You want ads that represent & feel like your brand
You care about creative, conversion, and long-term customer trust
You want a team who can own strategy + execution (and tell you the truth)
WHO WE’RE FOR:
Authentic Advertising
OUR SIGNATURE SERVICE:
Paid social management for brands ready to scale with a real system (& awesome team!)
What’s included:
Full-funnel paid strategy (offer, angles, audience, and the fullplan)
Campaign build + ongoing optimization
Creative strategy + direction (what to make, why it’ll work, how we’ll test it)
Audience targeting + testing roadmap
Weekly performance review + next-step decisions
Reporting that’s clear and action-based
Platforms: Meta (Facebook/Instagram) + additional channels when it makes sense
Email Marketing is what makes paid profitable.
THe #1 add on we recommend most:
Email add-on can include:
Core flows: welcome, nurture, abandoned cart, post-purchase
Monthly campaign calendar (promos, launches, product pushes)
Copywriting + strategy + implementation
Design support so it looks clean and on-brand
List segmentation + performance improvement over time
If you’re running ads without email support, you’re likely paying more for every customer than you need to.
Ready to talk paid?
Let’s craft a strategy that drives the results you want.
Beyond Ads:
Paid Ecosystem Support (Add-Ons )
These are the pieces we step into when they directly impact paid performance.
If it touches paid, we touch it:
Sales pages + landing pages (structure, copy, conversion edits)
Ad creative production (design, scripting, iterations)
Copywriting (hooks, angles, offer messaging, ad + funnel copy)
ManyChat / DM automation (lead capture and follow-up flows)
Opt-in funnels (freebies, workshops, quizzes)
Membership migrations + funnel rebuilds (when tech is blocking revenue)
Launch support (ads + follow-up systems during promos)These can be added onto the ads retainer or scoped as a focused sprint based on what’s needed.
How it works:
Contact Us → tell us what you’re selling + where you want to go
We review → and we’ll tell you quickly if it’s a fit
Strategy call → we map the simplest path to growth together
Custom Proposal + onboarding → then we build, launch, and optimize
A note from our founder,
Krista Ripma
Paid ads aren’t magic. They’re a mirror. They reflect (fast) where your messaging is unclear, where your funnel leaks, and where your creative isn’t doing its job.
Here’s what we believe: growth is the intersection of data, creativity, and AI.
Data tells us what’s working and what’s costing you.
Creative earns attention and trust & clicks.
And AI, used the right way, helps us move faster: tighter testing, smarter insights, quicker creative iteration without losing the human voice that makes your brand worth buying from.
That’s how we run paid.
We build campaigns with clear positioning, strong creative direction, and disciplined testing,then we optimize based on what the numbers are actually saying.
If you’re ready to scale what’s working (or launch and learn fast), let’s go.
Hire the Team ↴
Hire the Team ↴
Ready to grow? Hit us up.
Our team of brilliant marketers is obsessed with all things digital advertising and business-building. We look forward to connecting personally and learning how we can collectively support your business with advertising & more.
Social Ads 101
30 Page Free Guide
Learn the basics of paid ads to gain confidence in growing your business’ digital presence beyond organic reach. Because let’s face it, these days it pays to stand out online.
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YOUR GUIDE TO AUTHENTIC ADVERTISING
1:1 Personalized Coaching
Customized Business Strategy Sessions & Business Mentorships & Women’s Intensives with Krista Ripma.