Your ads should be making you money.

We build and manage paid advertising campaigns for brands ready for more sales, better leads, and a marketing system that actually works.

  1. Authentic Audience is a female-founded advertising agency specializing in paid ads, creative strategy, email marketing, landing pages, and full-funnel growth.

  2. We work with CPG, e-commerce, memberships, communities, retreats, events, launches, and founder-led brands with a real offer and real growth goals.

  3. If you are ready for more of the right people to find you, buy from you, join you, book you, or come back again, it is time to get your ads working.

We have created campaigns 
and creative for:

  • [ & more… ]

Our only job?

Get the right people to pay attention and take action.

Spoiler alert… we are really good at our job. 

[ We are an advertising agency first ]

Paid ads are our
main thing.

That means we build the strategy, launch the campaigns, manage the budget, read the data, test the creative, optimize the funnel, and tell you what is actually happening.

We run ads for brands that want more than a boosted post and a prayer.

We run ads for businesses that are ready to grow.

Paid Ads Management

  1. For brands that are ready to stop relying only on organic content, referrals, and random launch spikes. We manage paid ad campaigns across Meta, Google, Pinterest, and other channels when they make sense for your business.

  2. This includes strategy, setup, media buying, testing, optimization, reporting, and ongoing recommendations from a team that knows how to sell to women without making the internet worse.

  3. [ Proof from the work ] For Weddell Water, we helped drive 445+ purchases in the first 30 days, with 8.61 ROAS on Google, 4.44 ROAS on Meta, and 275K Pinterest impressions. We have also created ecommerce and product-based campaign work for Ojalá Apparel, Gato Dates, The Balanced Blonde, and Westerly Kitchen.

  4. Let’s Talk →

  1. [ BEST FOR ] CPG brands / E-commerce / Beauty, wellness, lifestyle, apparel, home, and product-based brands / Memberships and communities / Retreats and events / Book launches / High-ticket offers / Founder-led brands

01

Creative Strategy

  1. For brands that are ready to stop relying only on organic content, referrals, and random launch spikes. We manage paid ad campaigns across Meta, Google, Pinterest, and other channels when they make sense for your business.

  2. This includes strategy, setup, media buying, testing, optimization, reporting, and ongoing recommendations from a team that knows how to sell to women without making the internet worse.

  3. [ This can include ] Static ads / Reels / Carousel concepts / Founder-led video prompts / UGC direction / Ad copy / Creative testing plans / Launch campaign concepts / Offer angles / Product education / Proof-driven creative

02

Email Marketing

  1. The ad gets the click. Email is your owned audience and where meaningful relationships happen (and sales convert!)

  2. We build email flows and campaigns that help turn new leads, abandoned carts, subscribers, event registrants, and interested people into actual customers.

  3. Because if you are paying to bring people in, the follow-up has to be strong. A lead without follow-up is expensive. And annoying. And honestly, rude.

  4. [ This can include ] Welcome sequences / Abandoned cart flows / Post-purchase emails / Launch emails / Nurture sequences / Lead magnet delivery / Membership onboarding / Event follow-up / Sales campaigns / List growth strategy

03

Substack, Membership + Circle Launches

  1. For founders, creators, educators, and community-led brands building recurring revenue through Substack, Circle, paid memberships, private communities, digital education, or content-driven platforms.

  2. We help you build the launch strategy, positioning, paid ads, email funnel, landing page, onboarding path, and conversion campaign that turns your audience into subscribers, members, and people who actually show up.

  3. We have supported membership and community growth for The Authentic Business Club, Emoy Hall, The Wellth Society, The 10th House, The Quantum Method, Camp Almost 30, and Wellness for the People.

  4. [ Proof from the work ] Substack launch strategy / Substack subscriber growth / Paid Substack campaigns / Circle launch strategy / Circle community setup support / Membership positioning / Membership sales pages / Free trial campaigns / Waitlist campaigns / Email launch sequences / Member onboarding emails / Community nurture strategy / Paid ads for member acquisition / Retargeting campaigns / Launch creative / MRR growth strategy

  5. Chat with Maddy →

  1. [ BEST FOR ] Substack writers / Paid newsletters / Circle communities / Memberships / Education platforms / Creator-led communities / Founder-led media brands / Coaches and educators / Apps with a community layer / Brands building recurring revenue

04

The Authentic Edit

Growth Diagnostic

  1. This is a premium, expert-led review of your business designed to show you exactly what is working, what is not, where your customer journey is leaking, and what to prioritize next

  2. This is a multi-expert diagnostic that looks at your business through the lenses that matter most: strategy, sales, messaging, customer experience, email, social, visual identity, data, systems, tech, team, and budget.

  3. Over the course of 2–4 weeks, our team goes all in to assess the full picture and deliver a robust strategic roadmap you can take and execute from immediately.

  4. You’ll walk away with a 50+ page Growth Diagnostic deck, a detailed Loom walkthrough, and clear recommendations for what to fix, what to keep, what to strengthen, and what support or systems make the most sense moving forward.

  5. LEARN MORE →

  1. [ BEST FOR ] Founders / Human-led AI strategy / Substack writers / Paid newsletters / Circle communities / Memberships / Education platforms / Creator-led communities / Founder-led media brands / Coaches and educators / Apps with a community layer / Brands building recurring revenue

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