mama | creatress | connector
📍Santa Cruz, CA
At the center of Authentic Audience is our Founder, Krista Ripma. She has spent nearly a decade building million-plus Instagram followings with clients, tripling online awareness and engagement for brands, and coaching hundreds of business owners to find and speak their truth. Krista intimately understands the web of personal passions, online platforms, and the human networks that drive success, and is therefore able to create stunning and compelling brands and digital launches.
creator | surfer | targeting mastermind
Creative & Paid Media Director
📍San Diego, CA
Christa started her professional career in NYC in 2014 at one of the world’s largest marketing agencies. She has spent nearly a decade expanding her portfolio across accounts of different sizes, verticals, and marketing platforms. As a paid media expert Christa is dedicated to creating sustainable, revenue-generating ad campaigns that take the anxiety out of advertising. She loves helping clients outline their goals, refine their offer, pricing, and customer journey, and determine the right advertising strategy for them.
animal mama | traveller | tiktok guide
Thea is a passionate serial entrepreneur obsessed with brand building and TikTok. She started her entrepreneurial journey at the age of 24 when she founded a cannabis-infused skincare company called Humble Flower. She spent the next 5 years scaling the company, with the brand generating over 1 million dollars in retail sales in 2019. She has personally generated over 100k followers on TikTok and millions of views across multiple accounts - she truly loves supporting her clients by creating clear business strategies that utilize social media to leverage sales.
craft queen | organizer extraordinaire
Head of Operations
Katy specializes in organization, management, and communication. She is the glue that holds the Authentic Audience team and calendars together. Katy has been working for Authentic Audience since 2018 and every brand and business could benefit from her organizational skills. She loves helping clients create their ideal workflow and organization strategies for their businesses and finances.
Head of Operations
journaler | aesthetics goddess | bookworm
Social Media & Internal Support
Kyndall has an impeccable eye for all things visual storytelling. Kyndall has over 5+ years of marketing and social media strategy and has experience with all things email marketing, social media, Pinterest, copywriting, and design. Her favorite part about marketing, design and content creation is being able to bring ideas and messages to life visually. Kyndall brings impeccable style and taste to her client projects.