How ManyChat Keeps it Personal
What happens when our favorite social follow shows up in our DMs or writes back to our comments directly?
We feel seen. We feel heard. We feel connection!
This specific and intentional interaction often gives us the extra nudge to take that next step, buy the overnight lip tape, or join the upcoming workshop on Micro-dosing for your Menstrual Cycle. We feel valued and connected; and that's literally the goal, right?
Now, unfortunately the kind of sad reality, though, is that most of us biz owners simply don't have the time to manually follow up on every comment and track all of our dream customers around the internet every day. There simply aren't enough hours in the week.
Enter ManyChat.
What is ManyChat, you ask?
ManyChat is a platform that creates AI Chatbots that allow us to automate and personalize our customer interactions on social media, SMS, websites and ads. Have you ever been on Instagram and commented to receive a freebie, discount code etc..? HELLO ManyChat!
Founders: this is GAME CHANGING. Imagine your dream customer commenting on your post, and BOOM with one click, they’re instantly sent a personalized message to buy, enroll, or sign up for your offer. It is so seamless, polished, and feels incredibly personal for the user.
Not only can you increase the frequency of your touch-points (which is crucial when warming up our audience), but it also provides you with insights into where and how your dream clients are engaging with your brand. ManyChat is a data driven platform, and that data becomes invaluable as you start to grow and tweak your strategies.
The best part? The ROI just keeps going up up up.... Since implementing ManyChat at Authentic Audience, we’ve seen a 5x increase in sign-ups and engagement. We’ve welcomed so many new faces through these flows, and it’s truly insane how specific and personal you can make these interactions.
If you haven't ripped off the AI bandaid, there is no time like the present AND there isn't a day that goes by where we regret spending time and investing money in these tools of the future. This Forbes article written by Melissa Houston, the author of Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business & founder of She Means Profit, talks in depth about specific strategies we as small business owners can be implementing using AI enhance different areas of our business.
Even putting aside ManyChat, the moral of this broader story is that AI is no longer just for the big players—it’s for all of us. And it's f**king accessible! As a female-founded and run business, we feel it is so important to the future of AI for us to be involved in these technologies now, so we can ensure the feminine perspective is not excluded in the currently male dominated industry of man made robots. Tools like this have become second nature to use, and there's literally no reason to not take advantage here. Whether you're a solopreneur or a larger company, if you have the chance to integrate technology that will boost your cash flow and streamline your process...like... why wouldn't you?
Now, as most things in life, discernment is key. We always must use our best judgment (and human brains) to find the balance; when to use AI tools, and when to keep it personal. But, little things like this can be huge steps for founders like us.
Be here now! It's time to embrace what opportunities present themselves to connect, engage and scale your biz- on your terms.
