Lessons From Taylor Swift
Self promotion.
Right now, it's a hot topic that can be a game-changer in our lives and businesses.
It's a term that often elicits a physical recoiling or cringe face, and can be quite the challenge for many of us. However, we believe it's an essential growth edge on our path to personal and professional growth.
Whether or not you're a fan of her music, you can't deny the fact that Taylor Swift has an extraordinary ability to self-promote while staying genuinely connected to her work and her fans.
If you are a “Swiftie”, then it's like you speak a language. It's truly one of those things, where like Astrology or birth… if you know you know. I could ask your favorite era and you would either tell me Lover, 1989 or Red. And your answers above would have deep meaning to me, and would give me insight into who you are, because I speak the language too.
Taylor Swift's language speaks to and for a generation. Her music has given so many women permission to be bossy, messy and always evolving. She is the absolute queen or marketing, and it's almost like magic – the way the energy shifts, the buzz it generates, the virality it can achieve.
People can feel it.
The ripples of this energy extend far beyond marketing tactics; they touch hearts and create real, meaningful connections. It's all an invitation into her world, her journey, and her heart.
It's the very essence of self-promotion done right.
Self-love, service, and self-promotion are deeply intertwined. When we embrace the act of promoting our work, like Taylor, it's a testament to the love we have for ourselves and the service we want to provide to others.
When you get to work with someone who is not just standing by their work but is utterly obsessed with their purpose and message, excited to share and create from that place, it makes an undeniable difference.
Here's how you could start...
#1 Reinvent yourself to stay relevant.
Taylor has absolutely no shame when it comes to reinventing herself. She is not afraid to try something different and shocking. She honors what is real for her, allows old versions of her to die, and creates without putting herself in a box.
#2 Collab with other brands.
This is one of our favorite ways she breaks into other industries and onto new playlists. From Bon Iver and the National to Lil Spice and Kendrick Lamar, these collabs were everything we didn't know we needed. They are intentional and you can feel that in every note.
#3 Repurpose old content.
TV: need we say more? With her All Too Well revival and debut directorial short film, she has been able to breathe new life into content that is over a decade old. We don't know anyone else who could get away with rerecording their old albums a decade later and making the new versions even more popular.
When we can talk about and share our gifts with the people we are here to serve, it becomes a natural extension of our passion and purpose. So, I encourage you to reflect on your own journey…
1. How do you view self-promotion?
2. Can you see it as an act of self-love and service?
3. Have you experienced that energetic shift when you fully embrace it?
Remember, it's not about ego; it's about sharing your unique gifts with the world and making a positive impact.
As we continue to create, remember that self-promotion isn't just about promoting ourselves; it's about promoting the ideas, dreams, and visions we hold close.
You have more to create, and that is sacred.