How to Up-Level Your Email Marketing
Your inbox is personal.
It's one of the 83827899 reasons we're absolutely obsessed with email marketing. For small business owners, sending an email is a ceremonial way to intimately connect with your audience. It feels more private than a post in someone's feed, because what's in their inbox is for their eyes only. It's like writing a letter to your bestie- it's intentional.
So, why are most email platform builders giving cubical energy???
There is no reason your emails shouldn't reflect the heart of your brand. Because this isn't just about information, it’s about experience.
The CEO of Flodesk said it perfectly: “We see these people who are making millions of dollars with their services and their website looks amazing, their Instagram looks amazing, their photos look amazing, and their emails suck.”
This is why we are obsessed with Flodesk. And why we recommend it to every single one of our clients. (ps we have a 50% off code (AUTHENTIC) for your first year if you're not using it yet!)
If you are looking for an email marketing platform that is affordable, streamlined, and focused on promoting your brand, there isn't a better platform on the market. It doesn't get easier to transform your email marketing into a branded experience that connects you with your audience authentically.
It’s EASY peasy.
In this day and age, there is noooo need to be compromising design for functionality, and email design doesn't get more simple than when you're using Flodesk... The platform is streamlined and simple to navigate, so you can easily create, design and send your emails exactly how you want, when you want. Whether you come from a design background, or are solopreneur who simply wants good looking emails, Flodesk is the way to go if you're wanting a headache-free platform.
Flodesk makes so many things simple for you...
Need to send an email but not ready to hit send right away? Flodesk allows you to schedule your emails to go out exactly when you want.
Want to send yourself a test email to double check for typos or preview your design? It's literally a click away, and is a lifesaver for when you want things to look flawless before it lands in your audience's inbox.
Not a professional email designer? Us either. That's why we love that Flodesk has a range of fully customizable templates that make it easy to create beautiful, unique and branded emails.
Want to quickly make your emails look professional? Flodesk lets you save blocks so you can quickly pull in branded elements without redesigning them over and over.
Some of our favorite blocks!
Running a business is hard enough; Flodesk makes every last detail of email marketing feel organized and simple.
Send your emails in style.
Your emails should not only evoke emotion for your clients, but a full sensory experience of your branding. Yes, of course your copy is important, but it's just as crucial to have your messaging be completely unique to your biz. It's what sets your nurture sequence apart from the rest of the pack, and why it's so super important that your email marketing platform is design forward.
Flodesk allows our creativity to run wild. Down to every last detail, the design options are endless and fully cater to our unique brand. Trust us: having your custom fonts, colors and branded graphics just a click away is going to make doing what you do sooooo much easier.
It's a wonderful thing to bring your vision to life.
Plus, there are a ton of gorgeous free templates that simplify the creation process for even the most web design-averse of us out there. Just swap out your fonts, colors and copy and viola!
Understand your impact, simply.
Here's the thing... Most email marketing platforms do have analytical insights for you to look at. But we've found that most of the time the odds are not in favor of busy founders like us who need to actually be able to understand what they're looking at in just a few seconds.
We love looking at our analytics on Flodesk because it's so easy to see whats working (and what's not working, too). This makes it easy for us to optimize our performance.
Which like... is the whole point. HELLO bare minimum.
Flodesk is a great tool for those of you out there who are data-driven and want to build your email marketing strategy based on your actual numbers.
This is where it's at. Sifting through complex reports is sooooo over! 🙄
The power to be EXTRA!
Little touches that make your subscriber feel like your message is specifically for them make the biggest difference make your audience's journey special.
This is going to be the cherry on top of that full, sensory, brand experience with your clients!
Flodesk forms will let your audience do the talking and tell you exactly what kind of content segments that they are interested in. Then, this makes it easier for us to totally customize their experience by placing them into groups that will be of relevance to their unique biz and personal interests. We love feeling like we're nurturing unique communities within our email marketing platform, and it's great to know that even if we might not remember how a client popped up on our list, Flodesk does.
It really can be that easy.
A form we used for our Authentic Self Promotion Masterclass, that we used to segment registrants and share relevant content with.
Wanna up-level your emails?
Your emails should be a reflection of the unique essence of your brand. Every time you click send, you should feel proud to be welcoming in your audience with messaging full of trust and creativity. Your emails are invitations to connect.
This is what growing a sustainable business is all about!
At Authentic Audience, we encourage you to embrace the tools that help you foster authenticity. It's more than just building your list, it's building relationships in a way that's unmistakably you.
We could go on and on about how obsessed we are with Flodesk, and are so grateful that the people behind this platform have the same mission as us: to build authentic relationships.